I'm no model lady.
A model's just
an imitation of
the real thing
For the curious, you can read more about the work on the Fishhook site; see examples of the great ways the brand has been extended across a variety of venues and applications on my site; and even see the results from last Fall's aerial photo of Kingsway's congregation, gathered together in colored T-shirts to form a giant Kingsway logo, here.
If I haven't mentioned it, I'm extremely proud of this work. And apparently it (and the community impact it had) seems to have caught the attention of a few other very nearby congregations. For example, Grace Pointe Church recently unveiled their new logo:
Amusing similarities, don't you think? Of course, they weren't the first. That distinction belongs to Lakeview Christian Church with their re-branding:
I do give them points for using capital letters though. And then I had to laugh when I drove past Plainfield First Assembly of God a couple months ago en route to my daughter's daycare and saw this outside their building:
It seems we've started something of a movement in church logo design. And in all honesty, I find it very, very cool. It makes me feel good about the work we created for our friends at Kingsway. It makes me happy for them, as they must see this and feel good about the decision to move in a very untraditional direction in order to reach the unchurched community around them. And it makes me feel like these other churches must have noticed the outreach potential Kingsway had tapped into and wanted to adapt that to their own efforts – which is not a bad thing at all!
And somewhere, bent over a spinning potter's wheel, Dee Schaad is smiling!